The internet was born in 1989 and didn’t really develop into what we know it as now(the world wide web) until the early to mid 90s. So the internet is 23 years old, the same age you were when you began your 2nd year of law school. At that point you were still quite unsure of exactly where you were heading, but you were burning the midnight oil and heading there fast. The internet is in this same stage of life, rapidly expanding due to the ever increasing amount of users(rapidly expanding middle classes in Asia) with access as well as the exponential increase in processing power over time. Without search engines to keep track of all the data that is generated the internet would really be a chaotic mess. This infographic illustrates all the hard work that goes into making the internet the most valuable tool in mankind’s history.
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This infographic is intended for humor, but there is also some truth contained within the illustration.
Never pay for “cheap SEO” that guarantees a certain number of links built for a certain amount of money. Link building is a dynamic process that is usually requires an long term commitment and investment of time. Any successful web marketing firm should have a case study that is at an absolute minimum of 3 months long(1 quarter). Sometimes there can be quick results due to the client not doing anything to optimize their website. Another option that can result in a quick turnaround is the ironically the client already tried “cheap SEO” and removing all the spammy links results in a much healthier looking website. or the the client has tried to do SEO themselves(imagine the first time your spouse tried that fancy dish they saw on Food Network).
If your service provider only emphasizes SEO performance then he’s probably behind the times. “Inbound Marketing” is he new term in the industry. SEO fits under the inbound marketing umbrella but it should not be the main focus of a web marketing campaign. SEO is focused on getting noticed by robots where inbound marketing ties in strategies that are much more focused on the person at the computer. The main focus is on human beings. You the client, and the potential leads who are browsing the web.
Your web marketer’s main goal should not be to have your website rank #1 for certain keywords, it should be to help you bring in leads. If their goals are not oriented towards real people then they are the wrong business to be handling your web marketing needs.
Infspamic by Tecmark
Infographic courtesy of Vizibility Inc.
This is a great infographic produced by Vizibility Inc. on Social Media in the Legal Sector. The dynamics of social media in relation to law firms are very interesting to track. I would encourage all readers to look over this 2 or 3 times until they fully understand each graphic.
- According to their surveys the smallest firms with 1-5 attorneys have the highest use of social media and also consider social media to be very important to their overall marketing strategy. The smallest firms also have the least amount of red tape in the way of their social media policies. Is this because of the high importance/use they place on social media or just because they’re small?
- The majority of lawyers still use BlackBerry as their main brand of smartphone, will this continue with the recent troubles experienced by RIM will BlackBerry still be the #1 smartphone if it is used by lawyers at all?