Archive for the ‘Content Cultivation’ Category

The importance of community interaction and navigating Google

Friday, July 20th, 2012


We would like to give a special thank you to Robert Ambrogi. Marketing On Trial received our first mention ever on June 10th, 2012 via Robert Ambrogi of his LawSites legal marketing blog. It feels great to have our name on a fellow legal blogger’s website. This all came about in a fairly unorthodox manner. I was doing my usual round of morning blawg surfing and I happened to run across Robert Ambrogi’s new post concerning his Trivia challenge. Read more »

Your Firm’s Website Doesn’t Need Magic – It Needs Linkbait

Thursday, July 19th, 2012


Whether you’re a lawyer, a judge or a magician, if you want to find your site on the first page of Google (and other search engines), you need quality content. That’s right: even magic doesn’t trump content. Your articles need to be relevant, timely and informative. They need to enrich your audience’s life in some way. They need to be unique. Read more »

How to Produce Quality Legal Content and Avoid Becoming Irrelevant

Wednesday, June 13th, 2012


If you’re a lawyer who is trying to compete in the virtual world, kudos to you. In this service-oriented industry, many people remain “in the dark ages,” marketing only via radio ads and postcards. While those methods may still be effective, the savviest lawyers are also beginning to make their presence known online. If this isn’t you, it should be. More and more potential clients are looking to the web to find answers to all their local needs; legal advice included. Read more »