The Legal Marketing Association South-East chapter had another workshop on June 26th that was mainly focused on networking and relationship building in the digital age. Camille Stell and Kathryn Whitaker both gave excellent presentations. Camille Stell is the Director of Client Services at Lawyers Mutual Liability Insurance while Kathryn Whitaker is the Marketing Director at Brooks Pierce.
The event was held at Parker Poe Law Firm in downtown Charlotte. The accommodations were more than adequate and the location was amazing. The firm was beautifully furnished with wood paneling nearly everywhere as well as a beautiful chandelier in the lobby.
The agenda for that day was:
- Building Your Brand
- Perfecting Your Elevator Speech
- Tips on Working a Room
- Using Social Media to Create Conversations
Camille spoke about building a brand and the elevator speech, while Kathryn finished up the last two(working a room and social media). The presentation covered a wide amount of angles from which to build relationships and network. My favorite quote was:
“Business development is the natural outgrowth of developing authentic relationships and helping people solve problems.“
The LMASE is a great resource for lawyers looking to modernize their practices and to learn how to network locally. I’m very excited to have found them. Debbie Lawrence has been more than cordial every time I have come.