Put Yourself on Page One

Search Engine Optimization for Lawyers

Putting yourself and your firm on Google’s page one after an internet search may be easier than you think. It is all about how you define page one and patience. The way to put yourself on page one is through applying sound Search Engine Optimization techniques and applying them with consistency and over time. SEO takes time.

Put Your Plan Into Action

To use SEO effectively you have to develop a solid plan, put it into action, and continue it until you see the results you want. There are both online and offline SEO activities. You have complete control over what you do online. You can only influence what happens offline.

Here is a list of many SEO activities:

  • Website review and creation
  • Keyword Rich Page Title
  • Description Meta Tag
  • Keywords in Headers
  • Promote local business on the web
  • Promote video, images, audio content on the web
  • Link Building
  • Submit site to key directories
  • Submit site to Google, Bing and Yahoo Local
  • Writes articles with links for others
  • Press and news releases
  • Social Media (Branding)
  • Begin a business blog
  • Join Facebook, Twitter and LinkedIn
  • URL Promotion
  • Include URL on stationary, cards, and literature

You can see the need for a plan and time management. There is a lot more that you can do but this list is limited to some key items.

To put yourself on that magical first page, you plan must incorporate local search as your primary methodology. What that means is you must incorporate your locale into your keywords and organic content. You can put yourself on a first page for Birmingham, Alabama over a period of time but trying to put yourself on the first page for the United States is a challenge you are unlikely to meet.

As daunting as this may look with all of the above activities, you can do it in two or three hours a week.

Where to Start

Start here:

  • Make sure your online SEO is complete. See web site creation and review.
  • Submit Site to Google, Bing, and Yahoo local.
  • Write articles and submit to article sites with links back to your site.
  • Write a blog and post every two weeks or so.
  • Join Facebook, Twitter, and LinkedIn

Keep this up for at least six months and check your place on a Google local search for your area. You may be surprised where you place. And you always have the option to hire an SEO consulting firm.

Get In On The Buzz

Social Media for Attorneys

Unless you’ve been hiding in a closet for the last 15 years, you know just how important a visible web presence is to every company today, whether a conglomerate with hundreds of thousands of employees or a one person consultancy.

Attention for Your Website

Not all that many years ago, it was fairly easy to get some web side attention. A well designed website with good, organic content that was updated regularly could bring in visitors. Advertising your web address would bring in even more.

Well, the marketplace has become much more sophisticated. There are many SEO (Search Engine Optimization) experts now advising clients on how to make their sites more reachable. There are many PPC (Pay Per Click) advertising experts working to draw even more visitors to a site.

With the web as dynamic as it is, just as some of these experts become very expert at getting people to a website, things change. One of those changes in the past few years is Social Media. Now, every day, millions of people visit social media sites.

The Web Continues to Change

The good news for lawyers is that social media sites are perfect places to promote professional firms and businesses. Think of it this way. SEO is somewhat like the Yellow Pages. A person searches for a particular topic in a search engine and they are led to results classified under that topic. PPC is like a cross between a classified ad and the Yellow Page. The person searching is led to SEO results plus they are served an ad for a company that also meets their search needs.

Social Media is like public relations. It is publicity that you can generate yourself or you can hire, now, social media experts. You also should be aware that social media can show negative results for you and your firm. Social media is now so prominent on the web that you need to show up to create positive buzz for yourself and your firm.

How to Generate Social Media Buzz

If you are a small firm, you can do it yourself. If you are a large firm, you can hire an expert. Let’s focus briefly on how to do it yourself.

If you are small, you are constrained by time and knowledge. You need a plan to accommodate those constraints. There are dozens of social media sites. The first part of your plan is to focus on a few. You might want to pick just three to start:

  • Facebook
  • YouTube
  • Pinterest (see the link for lawyers)

If you are small and busy, you can allocate as little as one hour a week to posting to each of these sites.

Action Steps

Create a business page on Facebook yourself or hire someone to do it. Post to it regularly. Post any positive news you have generated and post photos that create a positive image of you and your company.

Create a YouTube account. Use an inexpensive flip camera to create positive videos about you and your firm. Post them to YouTube. These can be cross posted to Facebook.

Create a Pinterest account and cross post your photos there.

You can do all of this is just one hour a week. If you have more time and money, do more.

If you already have a blog, and you should have one on your site to enhance SEO, you can set your blog to repost your blog posts automatically to your Facebook page and to Twitter. Always save yourself time and effort by repurposing any content you create.