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The Legal Marketing Association South-East chapter had another workshop on June 26th that was mainly focused on networking and relationship building in the digital age. Camille Stell and Kathryn Whitaker both gave excellent presentations. Camille Stell is the Director of Client Services at Lawyers Mutual Liability Insurance while Kathryn Whitaker is the Marketing Director at Brooks Pierce. Read more »
The Dos and Don’ts of Social Media for Lawyers
Even your little sister is on Facebook, but the truth is that social media is still a new and largely untapped resource for the law community. That’s probably because lawyers understand how posting the wrong thing can get you into some serious trouble, but that alone shouldn’t keep you away. Social media is becoming one of the best ways to meet new clients online, but there are definitely some “dos” and “don’ts” to follow. Here are a few to get you started: Read more »
The Legal Marketing Association Southeast (LMASE) had distinguished speaker Sally J. Schmidt of Schmidt Marketing Inc. to come and present the benefits of client focused teams within law firms to provide better service to the client.
Sally had a lot to go over in short period of time so there are a lot of notes to go over. Luckily I had a voice recorder and I was able to take decent notes. Ms. Schmidt was very courteous to any questions I had. Read more »
If you’re a lawyer who is trying to compete in the virtual world, kudos to you. In this service-oriented industry, many people remain “in the dark ages,” marketing only via radio ads and postcards. While those methods may still be effective, the savviest lawyers are also beginning to make their presence known online. If this isn’t you, it should be. More and more potential clients are looking to the web to find answers to all their local needs; legal advice included. Read more »
Putting yourself and your firm on Google’s page one after an internet search may be easier than you think. It is all about how you define page one and patience. The way to put yourself on page one is through applying sound Search Engine Optimization techniques and applying them with consistency and over time. SEO takes time.
To use SEO effectively you have to develop a solid plan, put it into action, and continue it until you see the results you want. There are both online and offline SEO activities. You have complete control over what you do online. You can only influence what happens offline. Read more »
Unless you’ve been hiding in a closet for the last 15 years, you know just how important a visible web presence is to every company today, whether a conglomerate with hundreds of thousands of employees or a one person consultancy.
Not all that many years ago, it was fairly easy to get some web side attention. A well designed website with good, organic content that was updated regularly could bring in visitors. Advertising your web address would bring in even more. Read more »