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Here’s something many lawyers overlook: You don’t need a company to build a brand. That’s right; you can build your own personal brand by promoting yourself online. You don’t need a fancy logo or a catchphrase. All you need is your sparkling personality, cunning whit and professional knowledge. Good thing you’ve got all those things in spades, right? Read more »
We would like to give a special thank you to Robert Ambrogi. Marketing On Trial received our first mention ever on June 10th, 2012 via Robert Ambrogi of his LawSites legal marketing blog. It feels great to have our name on a fellow legal blogger’s website. This all came about in a fairly unorthodox manner. I was doing my usual round of morning blawg surfing and I happened to run across Robert Ambrogi’s new post concerning his Trivia challenge. Read more »
Whether you’re a lawyer, a judge or a magician, if you want to find your site on the first page of Google (and other search engines), you need quality content. That’s right: even magic doesn’t trump content. Your articles need to be relevant, timely and informative. They need to enrich your audience’s life in some way. They need to be unique. Read more »
The Dos and Don’ts of Social Media for Lawyers
Even your little sister is on Facebook, but the truth is that social media is still a new and largely untapped resource for the law community. That’s probably because lawyers understand how posting the wrong thing can get you into some serious trouble, but that alone shouldn’t keep you away. Social media is becoming one of the best ways to meet new clients online, but there are definitely some “dos” and “don’ts” to follow. Here are a few to get you started: Read more »
If you’re a lawyer who is trying to compete in the virtual world, kudos to you. In this service-oriented industry, many people remain “in the dark ages,” marketing only via radio ads and postcards. While those methods may still be effective, the savviest lawyers are also beginning to make their presence known online. If this isn’t you, it should be. More and more potential clients are looking to the web to find answers to all their local needs; legal advice included. Read more »
Putting yourself and your firm on Google’s page one after an internet search may be easier than you think. It is all about how you define page one and patience. The way to put yourself on page one is through applying sound Search Engine Optimization techniques and applying them with consistency and over time. SEO takes time.
To use SEO effectively you have to develop a solid plan, put it into action, and continue it until you see the results you want. There are both online and offline SEO activities. You have complete control over what you do online. You can only influence what happens offline. Read more »
Unless you’ve been hiding in a closet for the last 15 years, you know just how important a visible web presence is to every company today, whether a conglomerate with hundreds of thousands of employees or a one person consultancy.
Not all that many years ago, it was fairly easy to get some web side attention. A well designed website with good, organic content that was updated regularly could bring in visitors. Advertising your web address would bring in even more. Read more »