The internet was born in 1989 and didn’t really develop into what we know it as now(the world wide web) until the early to mid 90s. So the internet is 23 years old, the same age you were when you began your 2nd year of law school. At that point you were still quite unsure of exactly where you were heading, but you were burning the midnight oil and heading there fast. The internet is in this same stage of life, rapidly expanding due to the ever increasing amount of users(rapidly expanding middle classes in Asia) with access as well as the exponential increase in processing power over time. Without search engines to keep track of all the data that is generated the internet would really be a chaotic mess. This infographic illustrates all the hard work that goes into making the internet the most valuable tool in mankind’s history. Read more »

This infographic is intended for humor, but there is also some truth contained within the illustration.

Never pay for “cheap SEO” that guarantees a certain number of links built for a certain amount of money. Link building is a dynamic process that is usually requires an long term commitment and investment of time. Any successful web marketing firm should have a case study that is at an absolute minimum of 3 months long(1 quarter). Sometimes there can be quick results due to the client not doing anything to optimize their website. Another option that can result in a quick turnaround is the ironically the client already tried “cheap SEO” and removing all the spammy links results in a much healthier looking website. or the the client has tried to do SEO themselves(imagine the first time your spouse tried that fancy dish they saw on Food Network). Read more »

If you’re a lawyer who is trying to compete in the virtual world, kudos to you. In this service-oriented industry, many people remain “in the dark ages,” marketing only via radio ads and postcards. While those methods may still be effective, the savviest lawyers are also beginning to make their presence known online. If this isn’t you, it should be. More and more potential clients are looking to the web to find answers to all their local needs; legal advice included. Read more »

Search Engine Optimization for Lawyers

Putting yourself and your firm on Google’s page one after an internet search may be easier than you think. It is all about how you define page one and patience. The way to put yourself on page one is through applying sound Search Engine Optimization techniques and applying them with consistency and over time. SEO takes time.

Put Your Plan Into Action

To use SEO effectively you have to develop a solid plan, put it into action, and continue it until you see the results you want. There are both online and offline SEO activities. You have complete control over what you do online. You can only influence what happens offline. Read more »