4 Easy Tips for Building Your Brand Online


Here’s something many lawyers overlook: You don’t need a company to build a brand. That’s right; you can build your own personal brand by promoting yourself online. You don’t need a fancy logo or a catchphrase. All you need is your sparkling personality, cunning whit and professional knowledge. Good thing you’ve got all those things in spades, right? Read more »

The importance of community interaction and navigating Google


We would like to give a special thank you to Robert Ambrogi. Marketing On Trial received our first mention ever on June 10th, 2012 via Robert Ambrogi of his LawSites legal marketing blog. It feels great to have our name on a fellow legal blogger’s website. This all came about in a fairly unorthodox manner. I was doing my usual round of morning blawg surfing and I happened to run across Robert Ambrogi’s new post concerning his Trivia challenge. Read more »

Your Firm’s Website Doesn’t Need Magic – It Needs Linkbait


Whether you’re a lawyer, a judge or a magician, if you want to find your site on the first page of Google (and other search engines), you need quality content. That’s right: even magic doesn’t trump content. Your articles need to be relevant, timely and informative. They need to enrich your audience’s life in some way. They need to be unique. Read more »

Infographic: What’s so hard about search?

The internet was born in 1989 and didn’t really develop into what we know it as now(the world wide web) until the early to mid 90s. So the internet is 23 years old, the same age you were when you began your 2nd year of law school. At that point you were still quite unsure of exactly where you were heading, but you were burning the midnight oil and heading there fast. The internet is in this same stage of life, rapidly expanding due to the ever increasing amount of users(rapidly expanding middle classes in Asia) with access as well as the exponential increase in processing power over time. Without search engines to keep track of all the data that is generated the internet would really be a chaotic mess. This infographic illustrates all the hard work that goes into making the internet the most valuable tool in mankind’s history. Read more »

Infographic: Cheap SEO(satire)

This infographic is intended for humor, but there is also some truth contained within the illustration.

Never pay for “cheap SEO” that guarantees a certain number of links built for a certain amount of money. Link building is a dynamic process that is usually requires an long term commitment and investment of time. Any successful web marketing firm should have a case study that is at an absolute minimum of 3 months long(1 quarter). Sometimes there can be quick results due to the client not doing anything to optimize their website. Another option that can result in a quick turnaround is the ironically the client already tried “cheap SEO” and removing all the spammy links results in a much healthier looking website. or the the client has tried to do SEO themselves(imagine the first time your spouse tried that fancy dish they saw on Food Network). Read more »

Infographic: Social Media in the Legal Sector

Infographic courtesy of Vizibility Inc.

This is a great infographic produced by Vizibility Inc. on Social Media in the Legal Sector. The dynamics of social media in relation to law firms are very interesting to track. I would encourage all readers to look over this 2 or 3 times until they fully understand each graphic. Read more »

LMASE Event – Creating Conversations


The Legal Marketing Association South-East chapter had another workshop on June 26th that was mainly focused on networking and relationship building in the digital age. Camille Stell and Kathryn Whitaker both gave excellent presentations. Camille Stell is the Director of Client Services at Lawyers Mutual Liability Insurance while Kathryn Whitaker is the Marketing Director at Brooks Pierce. Read more »

The Dos and Don’ts of Social Media for Lawyers


The Dos and Don’ts of Social Media for Lawyers

Even your little sister is on Facebook, but the truth is that social media is still a new and largely untapped resource for the law community. That’s probably because lawyers understand how posting the wrong thing can get you into some serious trouble, but that alone shouldn’t keep you away. Social media is becoming one of the best ways to meet new clients online, but there are definitely some “dos” and “don’ts” to follow. Here are a few to get you started: Read more »

Legal Marketing Association Southeast meeting


The Legal Marketing Association Southeast (LMASE) had distinguished speaker Sally J. Schmidt of Schmidt Marketing Inc. to come and present the benefits of client focused teams within law firms to provide better service to the client.

Sally had a lot to go over in short period of time so there are a lot of notes to go over. Luckily I had a voice recorder and I was able to take decent notes. Ms. Schmidt was very courteous to any questions I had. Read more »

How to Produce Quality Legal Content and Avoid Becoming Irrelevant


If you’re a lawyer who is trying to compete in the virtual world, kudos to you. In this service-oriented industry, many people remain “in the dark ages,” marketing only via radio ads and postcards. While those methods may still be effective, the savviest lawyers are also beginning to make their presence known online. If this isn’t you, it should be. More and more potential clients are looking to the web to find answers to all their local needs; legal advice included. Read more »